10 Essential Tips for Writing Engaging LinkedIn Posts

what to post on linkedin

Hey there! Looking to boost your LinkedIn game and make your profile stand out from the crowd? You’ve come to the right place. In today’s digital world, it’s not just about what you post on social media platforms like Facebook or Instagram, but also what you share on professional platforms like LinkedIn. With over 700 million users worldwide, LinkedIn has become the go-to platform for professionals to showcase their skills, experience, and connect with other like-minded individuals in their industry.

So, what should you be posting on LinkedIn? Well, the possibilities are endless! From sharing industry insights and thought leadership articles to celebrating your professional milestones and achievements, LinkedIn offers a wide range of opportunities to make a lasting impression on your connections and potential employers.

One of the most important things to remember when posting on LinkedIn is to keep it professional. Unlike other social media platforms, LinkedIn is not the place for sharing your personal life updates or vacation pictures. Instead, focus on creating valuable and engaging content that is relevant to your industry or area of expertise.

Another great idea for LinkedIn posts is to share your knowledge and expertise through tips, advice, or how-to articles. This not only helps establish you as a thought leader in your field but also provides value to your connections by helping them solve problems or gain new insights.

So, whether you’re looking to network with professionals in your industry, showcase your skills and accomplishments, or simply stay updated with the latest news and trends, LinkedIn is the place to be. Get ready to level up your LinkedIn game and start posting content that will make you stand out from the rest!

1. “Effective Networking Tips”

2. “Personal Branding Advice”

3. “Career Success Stories”

4. “Thought Leadership Tips”

5. “Job Search Strategies”

6. “Industry Insights”

7. “Workplace Productivity Hacks”

8. “Professional Growth Tips”

9. “Entrepreneurial Inspiration”

10. “Teamwork and Collaboration”

11. “Digital Marketing Insights”

12. “Leadership Lessons”

13. “LinkedIn Profile Optimization”

14. “Tech and Innovation Updates”

15. “Employee Engagement Ideas”

Read more:

Conclusion: What to Post on LinkedIn?

When it comes to deciding what to post on LinkedIn, it’s important to keep it professional, engaging, and relevant. LinkedIn is a platform designed for professional networking and career development, so your content should align with these goals.

Here are some key points to remember:

1. Share industry insights and expertise

Position yourself as a thought leader by sharing valuable insights, trends, and relevant news from your industry. This helps establish your credibility and can attract the attention of peers and potential employers.

2. Highlight professional achievements

LinkedIn is the perfect place to showcase your accomplishments, whether it’s a completed project, an award, or a successful milestone. This allows others to see the value you bring to your work and can open up new opportunities.

3. Engage with industry professionals

LinkedIn is all about building connections, so take the time to interact with others in your field. Engage in discussions, comment on posts, and actively participate in relevant groups to expand your network and gain insights from others.

4. Provide valuable career advice

Help others succeed in their professional journey by sharing helpful tips, career advice, and strategies for personal growth. Your expertise can be a valuable resource for others and can position you as a trusted mentor in your field.

5. Personalize your content

Avoid generic content and personalize your posts to reflect your authentic self. Share personal anecdotes, lessons learned, or challenges you’ve overcome. This brings a human touch to your profile and helps build genuine connections.

Remember, LinkedIn is a professional networking platform, so always maintain a tone of professionalism and avoid controversial or overly personal content. By following these guidelines, you can maximize your LinkedIn presence and make the most out of this powerful platform.

Thanks for reading!

Best regards,

[Your Name]


In today’s digital age, LinkedIn has become one of the most impactful platforms for professionals seeking career growth and networking opportunities. With more than 700 million users and counting, LinkedIn offers a unique space to showcase your skills, knowledge, and expertise. However, standing out from the crowd requires more than just a basic profile. Writing engaging LinkedIn posts can significantly enhance your professional presence, attract potential clients or employers, and open doors to exciting opportunities. In this article, we will explore ten essential tips to help you create compelling LinkedIn posts that captivate your audience and boost your personal brand.

Image: [Insert high-quality image related to LinkedIn or professional networking]

1. Perfect Your Headline:

LinkedIn posts need to grab attention within seconds. Craft concise headlines that pique curiosity, highlight value, or pose intriguing questions to captivate your audience’s interest.

2. Be Authentic and Professional:

Maintain a balance between professionalism and authenticity. Your LinkedIn posts should reflect your unique personality while also reinforcing your professional image. Use a conversational tone and share personal insights and experiences to build genuine connections.

3. Provide Value:

Offer valuable and insightful content to your audience. Share industry trends, expert opinions, practical tips, or thought-provoking discussions that showcase your knowledge and expertise. Aim to educate, inspire, or entertain your readers to encourage engagement.

4. Use Engaging Visuals:

Incorporate eye-catching visuals, such as infographics, images, or videos, to enrich your LinkedIn posts. Visual content is highly shareable and can significantly increase engagement. Ensure that your visuals are relevant, professional, and visually appealing.

5. Craft Compelling Opening Lines:

Grab your readers’ attention right from the beginning. Craft attention-grabbing opening lines that compel your audience to continue reading. You can start with a compelling statistic, an intriguing question, or a powerful statement that resonates with your target audience.

6. Keep it Concise:

LinkedIn is known for its professional nature and time-sensitive users. Keep your posts concise and to-the-point. Avoid rambling, and focus on conveying your message in a clear and straightforward manner.

7. Include Relevant Hashtags:

Strategic use of hashtags can significantly increase the visibility of your LinkedIn posts. Research relevant hashtags for your industry or niche and incorporate them judiciously to extend your post’s reach and attract a larger audience.

8. Engage with Your Audience:

LinkedIn is all about networking and building relationships. Actively engage with your audience by responding to comments, asking questions, or initiating discussions. This interaction fosters a sense of community and helps to establish yourself as an industry thought leader.

9. Use LinkedIn’s Native Publishing Platform:

LinkedIn has its own publishing platform that allows you to write longer-form articles. Utilize this feature to further showcase your expertise and establish credibility within your industry. Share insightful articles and offer practical advice on relevant topics that resonate with your target audience.

10. Optimize for Keywords:

Implementing search engine optimization (SEO) techniques within your LinkedIn posts can improve their visibility within the platform’s search results. Conduct keyword research specific to LinkedIn and strategically incorporate those keywords into your posts while maintaining a natural flow.


Mastering the art of writing engaging LinkedIn posts is a valuable skill that can unlock numerous professional opportunities. By following these ten essential tips, you can create posts that resonate with your audience, showcase your expertise, and establish yourself as a thought leader within your industry. Remember, consistency and quality are key in maintaining a strong professional presence on LinkedIn. So, start crafting captivating LinkedIn posts today and propel your career to new heights.